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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Forecast & Evaluate Market Trends

    Skills you'll gain: Demand Planning, Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Strategic Thinking, Decision Making, Performance Measurement, Business Strategy, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Advanced Analytics, Statistical Methods, Data Analysis, Probability & Statistics, Marketing, Data-Driven Marketing, Business Research, Business Analytics, Statistical Modeling, Target Market, Market Analysis, Marketing Strategies, Regression Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    346 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Data Collection, Statistical Analysis, Data Analysis Software, Statistical Software, Interviewing Skills, Research Design, STATA (Software), R (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Programming, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    124 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making

    3.7
    Rating, 3.7 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Financial & Market Data Using SPSS Regression

    Skills you'll gain: SPSS, SPSS (Software), Market Data, Regression Analysis, Analytics, Data Analysis, Statistical Reporting, Predictive Analytics, Technical Communication, Statistical Analysis, Data-Driven Decision-Making, Statistical Methods, Statistical Modeling, Scatter Plots, Statistical Visualization, Model Evaluation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Ethical & AI-Driven Market Decision-Making

    Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Demand Planning, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Business Strategy, Business Research, Market Opportunities, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Analyst: AI, Power BI, SurveyMonkey skilled

    Skills you'll gain: Persona Development, Market Intelligence, Dashboard Creation, Dashboard, Data Visualization, Qualitative Research, Competitive Intelligence, Competitive Analysis, Tidyverse (R Package), Data Storytelling, Data Presentation, Trend Analysis, Market Research, Data Ethics, Power BI, LinkedIn, Business Intelligence, Data Analysis, R Programming, Strategic Thinking

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Forecast & Evaluate Market Trends: Coursera
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Quantitative Research: University of California, Davis
  • Survey Data Collection and Analytics: University of Maryland, College Park
  • Analyze User Research Data with Microsoft Forms: Coursera
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Analyzing Market Attractiveness Using Creately: Coursera
  • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
  • Analyze Financial & Market Data Using SPSS Regression: EDUCBA
  • Master Ethical & AI-Driven Market Decision-Making: EDUCBA

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