• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    DeFi: Crypto Staking Masterclass: Passive Income with Web3

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Key Management, Risk Analysis, Market Liquidity, Investments, Asset Management, Return On Investment, Risk Management, Portfolio Management, Security Awareness

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Desarrollo de estrategias eficaces de marketing deportivo

    Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Persuasion: How To Persuade When Facts Don't Seem To Matter

    Skills you'll gain: Persuasive Communication, Influencing, Sales Presentations, Sales Presentation, Selling Techniques, Communication, Storytelling, Marketing Psychology, Sales Training, Motivational Skills, Leadership, Driving engagement, Communication Strategies, Rapport Building, Emotional Intelligence, Psychology, Decision Making, Case Studies, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Ensenyament de llengües i alfabetització de persones adultes

    Skills you'll gain: Classroom Management, Multilingualism, Adult Learning Principles, Literacy, Language Competency, Education and Training, Cultural Diversity, Diversity Awareness, Instructing, Teaching, Language Learning, Course Development, Intercultural Competence, Differentiated Instruction, Pedagogy, Instructional Strategies, Student Engagement, Interactive Learning, Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Introduction to CNN Training

    Skills you'll gain: Convolutional Neural Networks, Image Analysis, Computer Vision, Deep Learning, Artificial Neural Networks, Model Training

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Making Science Reproducible - A Capstone Course

    Skills you'll gain: Version Control, Continuous Integration, Secure Coding, Continuous Delivery, Key Management

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Generating Vision: Long-Term Ideas to Motivate Stakeholders

    Skills you'll gain: Forecasting, Strategic Leadership, Product Roadmaps, Ideation, Business Strategy, Team Motivation, Innovation, Brainstorming, Organizational Strategy, Strategic Communication, Corporate Strategy, Leadership, Employee Retention, Stakeholder Engagement, Employee Engagement

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Assess Financial Deals & Manage Risk

    Skills you'll gain: Financial Modeling, Risk Modeling, Risk Management, Corporate Finance, Risk Management Framework, Risk Analysis, Business Risk Management, Capital Budgeting, Financial Analysis, Finance, Financial Forecasting, Cash Flow Forecasting, Investment Management, Return On Investment, Communication, Presentations

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Ads with Google Ads & Quality Scores

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Digital Marketing Campaigns, Content Optimization, Search Engine Marketing, Content Performance Analysis, Data-Driven Marketing, Customer experience improvement, Performance Analysis, Quality Assessment, Quality Improvement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Negotiations For Leaders

    Skills you'll gain: Negotiation, Leadership, Stakeholder Engagement, Stakeholder Management, Change Management, Communication, Stakeholder Analysis, Influencing, Communication Strategies, Proposal Development, Persuasive Communication, Behavioral Economics, Strategic Communication, Organizational Change, Organizational Strategy, Decision Making, Adaptability, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Measures of Correlation and Contingency

    Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Statistical Analysis, Statistical Methods, Probability & Statistics, Analysis, Data Analysis, Statistics, Descriptive Statistics, Data Literacy

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Créer des diagrammes stratégiques d'entreprise avec Creately

    Skills you'll gain: Business Planning, Diagram Design, Business Strategy, Strategic Thinking, Strategic Planning, User Accounts, Productivity Software, Collaborative Software, Graphic Design, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

1…384385386…403

In summary, here are 10 of our most popular market research courses

  • DeFi: Crypto Staking Masterclass: Passive Income with Web3: Alex Genadinik
  • Desarrollo de estrategias eficaces de marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Persuasion: How To Persuade When Facts Don't Seem To Matter: Alex Genadinik
  • Ensenyament de llengües i alfabetització de persones adultes: Universitat Autònoma de Barcelona
  • Introduction to CNN Training: Simplilearn
  • Making Science Reproducible - A Capstone Course: Fred Hutchinson Cancer Center
  • Generating Vision: Long-Term Ideas to Motivate Stakeholders: University of Maryland, College Park
  • Assess Financial Deals & Manage Risk: Coursera
  • Optimize Ads with Google Ads & Quality Scores: Coursera
  • Negotiations For Leaders: Creo Incubator

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok