• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of London

    Master of Science in Cyber Security

    Skills you'll gain: Digital Forensics, Human Factors (Security), Infrastructure Security, Security Management, Computer Security Incident Management, Information Privacy, Key Management, Cyber Governance, Application Security, Network Security, Threat Modeling, Business Continuity Planning, OSI Models, Security Testing, Intrusion Detection and Prevention, Cryptography, Authorization (Computing), Cyber Security Policies, Statistical Analysis, Design Research

    Earn a degree

    Degree · 1 - 4 Years

  • O

    O.P. Jindal Global University

    M.A. Public Policy

    Skills you'll gain: Econometrics, Surveys, Data Ethics, R (Software), Environmental Laws, Social Sciences, Matplotlib, Research Reports, Social Determinants Of Health, Public Policies, Research Methodologies, Political Sciences, Policy Development, Economics, Policy, and Social Studies, Economic Development, Financial Policy, Diplomacy, International Relations, Economics, Climate Change Adaptation

    Earn a degree

    Degree · 1 - 4 Years

  • B

    BITS Pilani

    Bachelor of Science in Computer Science

    Skills you'll gain: Relational Databases, User Research, Probability & Statistics, Data Storytelling, Bash (Scripting Language), Graph Theory, Theoretical Computer Science, Object Oriented Design, Operating Systems, Android Development, Database Design, Encryption, Bioinformatics, Software Development Methodologies, Amazon Web Services, Feature Engineering, Algorithms, TCP/IP, Java Programming, Data Structures

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Network Model, Marketing Analytics, Social Media Analytics, Statistical Methods, Text Mining, Data Structures, JSON, Data Visualization Software, Data Processing, Python Programming, Feature Engineering

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Text Mining, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    201 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Budgets, Marketing Planning, Marketing Strategies, Campaign Planning, Data-Driven Marketing, Marketing Effectiveness, Budgeting, Customer Analysis, Journey Mapping, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Data Analytics for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Dashboard Creation, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Extract, Transform, Load, Descriptive Analytics, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Statistical Modeling, Statistical Analysis, Markov Model

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Data-Driven Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Customer Retention, Digital Marketing Tools, Text Mining, Predictive Analytics, Google Analytics, Data Ethics

    3.8
    Rating, 3.8 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

1…399400401402

In summary, here are 10 of our most popular market research courses

  • Master of Science in Cyber Security: University of London
  • M.A. Public Policy: O.P. Jindal Global University
  • Bachelor of Science in Computer Science: BITS Pilani
  • Bachelor of Arts in Liberal Studies: Georgetown University
  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Analyze and Create Your AI Marketing Plan: Coursera
  • Data Analytics for Marketing: Packt
  • Data Science for Marketing: University of Colorado System
  • Machine Learning for Marketing: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok