• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Data Scientist’s Toolbox

    Skills you'll gain: Rmarkdown, Version Control, Data Science, R (Software), Git (Version Control System), GitHub, Software Versioning, Data Literacy, General Science and Research, Data Analysis, R Programming, Development Environment, Statistical Reporting, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Databases and SQL for Data Science with Python

    Skills you'll gain: SQL, Database Management, Relational Databases, Stored Procedure, Databases, Query Languages, Database Theory, Data Access, Jupyter, Data Manipulation, Data Analysis, Transaction Processing, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM IT Scrum Master

    Skills you'll gain: User Story, Software Development Life Cycle, Software Architecture, Sprint Retrospectives, Agile Software Development, Kanban Principles, DevOps, Backlogs, Full-Stack Web Development, Scrum (Software Development), Information Technology, Computer Hardware, Agile Methodology, Sprint Planning, Agile Project Management, Team Building, Registration, Risk Management, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Prepare Data for Exploration

    Skills you'll gain: Data Ethics, File Management, Data Security, Google Sheets, Databases, Data Access, Data Storage, Data Quality, Data Management, Data Collection, Relational Databases, SQL, Data Import/Export, Metadata Management, Unstructured Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Excellence

    Skills you'll gain: Logistics, Logistics Management, Supply Chain Management, Supply Chain, Supply Chain Systems, Supply Management, Transportation, Supply Chain, and Logistics, Manufacturing Operations, Strategic Sourcing, Operations Management, Financial Statement Analysis, Operations, Warehouse Management, Forecasting, Demand Planning, Supply Chain Planning, Product Flow Diagram, Business Operations, Materials Management, Warehouse Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    641 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Dashboard, Extract, Transform, Load, Data Storytelling, Data Visualization, Dashboard Creation, Database Design, Presentations, Data Presentation, Descriptive Statistics, IBM DB2, Business Intelligence, Data Visualization Software, Statistical Hypothesis Testing, Tableau Software, Relational Databases, Database Systems, Statistical Visualization, IBM Cognos Analytics, Interactive Data Visualization, Excel Formulas

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Cybersecurity Analyst

    Skills you'll gain: Operating System Administration, Digital Forensics, Cyber Threat Hunting, Incident Response, IT Service Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Malware Protection, Networking Hardware, Service Management, Identity and Access Management, Penetration Testing, Linux, Database Management, IT Security Architecture, Cybersecurity, Cyber Threat Intelligence, Interviewing Skills, Cyber Security Assessment

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Execution: Running the Project

    Skills you'll gain: Quality Management, Project Closure, Team Management, Project Management, Product Quality (QA/QC), Project Management Life Cycle, Quality Assessment, Quality Assurance, Team Leadership, Project Controls, Project Implementation, Issue Tracking, Team Building, Project Management Software, Project Risk Management, Data Storytelling, Project Documentation, Continuous Improvement Process, Risk Management, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Press Releases, Brand Marketing, Social Media Management, Events and Conferences, Marketing, Social Media, Media Relations, Brand Loyalty, Branding, Marketing and Public Relations, Social Media Campaigns, Marketing Strategies, Event Management, Brand Management, Event Planning, Public Relations, Promotions and Campaigns, Driving engagement, Revenue Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Indigenous Canada

    Skills you'll gain: Natural Resource Management, Environment and Resource Management, Sustainable Development, Diversity Awareness, Cultural Sensitivity, Community Development, European History, Political Sciences

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Operating Systems and You: Becoming a Power User

    Skills you'll gain: Operating System Administration, Package and Software Management, File Systems, Microsoft Windows, Desktop Support, Linux, Operating Systems, OS Process Management, Linux Administration, Remote Access Systems, System Monitoring, Command-Line Interface, User Accounts, Systems Administration, System Support, User Provisioning, Technical Support and Services, File Management, Linux Commands, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29K reviews

    Beginner · Course · 1 - 3 Months

1…192021…834

In summary, here are 10 of our most popular brand management courses

  • The Data Scientist’s Toolbox: Johns Hopkins University
  • Databases and SQL for Data Science with Python: IBM
  • IBM IT Scrum Master: IBM
  • Prepare Data for Exploration: Google
  • Supply Chain Excellence: Rutgers the State University of New Jersey
  • IBM Business Intelligence (BI) Analyst: IBM
  • IBM Cybersecurity Analyst: IBM
  • The Strategy of Content Marketing: University of California, Davis
  • Project Execution: Running the Project: Google
  • Sports Marketing: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok