• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Shaping Your Professional Brand

    Skills you'll gain: Active Listening, Rapport Building, Relationship Building, Influencing, Relationship Management, Professional Development, Interpersonal Communications, Conflict Management, Decision Making, Communication, Business Ethics, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Generative AI for Cybersecurity Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, AI literacy, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Exploitation techniques, Artificial Intelligence and Machine Learning (AI/ML), Anomaly Detection, Large Language Modeling, Vulnerability Management, Incident Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Managerial Accounting Fundamentals

    Skills you'll gain: Management Accounting, Cost Accounting, Accounting, Cost Benefit Analysis, Cost Management, Budget Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    851 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Effective Communication: Writing, Design, and Presentation

    Skills you'll gain: Business Writing, Presentations, Peer Review, Graphic Design, Graphic and Visual Design, Business Correspondence, Public Speaking, Business Communication, Graphic and Visual Design Software, Verbal Communication Skills, Design, Visual Design, Storytelling, Writing, Organizational Skills, Project Design, Writing and Editing, Layout Design, Concision, Graphical Tools

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recruiting, Hiring, and Onboarding Employees

    Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Human Resources Management and Planning, Job Analysis, Talent Acquisition, Human Resources, Human Resource Strategy, Employee Engagement, New Hire Orientations, People Analytics, Talent Sourcing, Interviewing Skills, Diversity and Inclusion

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Inventory Analytics

    Skills you'll gain: Inventory Control, Supply Chain, Financial Statement Analysis, Data Analysis, Financial Data, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    277 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    System Administration and IT Infrastructure Services

    Skills you'll gain: Systems Administration, IT Infrastructure, Lightweight Directory Access Protocols, Cloud Management, Operating System Administration, Active Directory, Server Administration, Disaster Recovery, Cloud Infrastructure, Technical Consulting, Information Technology, System Configuration, Cloud Computing, Cloud Services, Servers, Network Administration, Network Infrastructure, Data Storage

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Management Skills for New Managers

    Skills you'll gain: Team Motivation, Delegation Skills, Team Performance Management, Performance Management, Employee Performance Management, Management Training And Development, Motivational Skills, Emotional Intelligence, People Management, Supervision, Staff Management, Diversity and Inclusion, Team Building, Cultural Sensitivity, Teamwork, Team Collaboration, Leadership, Communication Strategies, Collaboration, Cross-Functional Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Project Management Tracker using Google Sheets

    Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Data Management, Project Management, Data Visualization, Presentations, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    295 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    IT Security: Defense against the digital dark arts

    Skills you'll gain: IT Security Architecture, Information Systems Security, Network Security, Security Controls, Cybersecurity, Security Awareness, AI Security, Encryption, Cryptography, Security Strategy, Computer Security Awareness Training, Authorization (Computing), Threat Management, Firewall, Authentications, Identity and Access Management, Threat Detection, Hardening, Malware Protection, Cryptographic Protocols

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Project Management and Planning

    Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Communication Planning, Negotiation, Project Management Life Cycle, Project Management, Project Schedules, Project Controls, Agile Methodology, Project Risk Management, Project Implementation, Product Roadmaps, Scheduling, Project Planning, Risk Management, Team Leadership, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    139 reviews

    Intermediate · Specialization · 3 - 6 Months

1…212223…834

In summary, here are 10 of our most popular brand management courses

  • Shaping Your Professional Brand: University of Illinois Urbana-Champaign
  • IBM Generative AI for Cybersecurity Professionals: IBM
  • Managerial Accounting Fundamentals: University of Virginia
  • Effective Communication: Writing, Design, and Presentation: University of Colorado Boulder
  • Recruiting, Hiring, and Onboarding Employees: University of Minnesota
  • Inventory Analytics: Rutgers the State University of New Jersey
  • System Administration and IT Infrastructure Services: Google
  • Management Skills for New Managers: Starweaver
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Create a Project Management Tracker using Google Sheets: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok