Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of California San Diego
Skills you'll gain: Collaborative Software, Telecommuting, Team Collaboration, Human Computer Interaction, Social Impact, Social Network Analysis, Interaction Design, Social Sciences, Driving engagement, Digital Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, Prompt Patterns, Agentic Workflows, Agentic systems, Multimodal Prompts, AI Orchestration, Prompt Engineering Tools, Workflow Management, AI Integrations, Marketing Automation, Social Media Content, LLM Application, Content Scheduling, Generative AI, Authorization (Computing)
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Public Policies, Policy Analysis, Economics, Policy, and Social Studies, Social Impact, Social Sciences, Sociology, Community Development, Trend Analysis, Psychology, Media and Communications
Beginner · Course · 1 - 4 Weeks
Saïd Business School, University of Oxford
Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Personalized Campaigns, Big Data, Credit Risk, Risk Management, Risk Modeling, Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Consumer Behaviour
Mixed · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Social Impact, Social Justice, Sustainable Development, Community Development, Social Sciences, Disabilities, Diversity Equity and Inclusion Initiatives, Rehabilitation, Intercultural Competence, Health Promotion, Exercise Therapy, Public Health, Cultural Diversity, Stakeholder Engagement, Preventative Care, Governance
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Governance, Social Impact, Social Justice, Public Health and Disease Prevention, Sustainable Development, Socioeconomics, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Health Equity, Public Health, Community Development, Public Policies, Community Organizing, Social Sciences, Cultural Diversity, Strategic Planning, Policy Analysis, Exercise Therapy, Intercultural Competence
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Social Media Analytics, Graph Theory, Machine Learning Methods, R (Software), Machine Learning, Machine Learning Software, Model Training, Machine Learning Algorithms, Model Optimization, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, Tensorflow, Data Ethics, Large Language Modeling, Applied Machine Learning
Intermediate · Specialization · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Team Collaboration, Organizational Structure, Entrepreneurship, Market Opportunities, Entrepreneurial Finance, Communication Strategies, Marketing and Public Relations, Business Strategies, Community Development, Sustainable Business, Performance Measurement, Fundraising, Organizational Strategy, Community and Social Work
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Social Impact, Entrepreneurship, Sustainable Development, Feasibility Studies, Solution Delivery, Socioeconomics, Customer Analysis, Target Audience, Fundraising and Crowdsourcing, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, Market Opportunities, New Business Development, Stakeholder Analysis, Ideation, Customer Insights, Business Research, Research
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Oral Comprehension, Vocabulary, Language Learning, Diversity Awareness, Literacy, Cultural Diversity, Culture, Grammar
Mixed · Course · 1 - 3 Months