• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Consulting, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Development, Organizational Effectiveness, Strategic Decision-Making, Research Reports

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Arizona

    Astronomy: Exploring Time and Space

    Skills you'll gain: Physical Science, Physics, Engineering, Scientific, and Technical Instruments, Life Sciences, Chemistry, electromagnetics, General Science and Research, Scientific Methods, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Dog Emotion and Cognition

    Skills you'll gain: Psychology, Human Learning, Learning Theory, Training Programs, Experimentation, Research, General Science and Research, Science and Research, Scientific Methods, Non-Verbal Communication, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Excel Formulas, Microsoft Excel, Business Analytics, Risk Analysis, Business Risk Management, Business Modeling, Financial Modeling, Resource Allocation, Statistical Analysis, Decision Intelligence, Mathematical Modeling, Process Optimization, Financial Analysis, Statistical Methods, Spreadsheet Software, Predictive Analytics, Transportation Operations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Capital Markets Trading and Strategy Mastery

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Investment Management, Securities Trading, Market Dynamics, Trend Analysis, Risk Control, Financial Market, Market Data, Risk Management, Risk Modeling, Market Analysis, Investments, Capital Markets, Financial Regulations, Equities, Order Entry, Financial Systems, Business

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Unsupervised Learning, Recommenders, Reinforcement Learning

    Skills you'll gain: Unsupervised Learning, Machine Learning Methods, Applied Machine Learning, Responsible AI, Data Ethics, Machine Learning, Machine Learning Algorithms, Supervised Learning, Artificial Intelligence, Reinforcement Learning, AI Personalization, Artificial Neural Networks, Deep Learning, Anomaly Detection, Model Optimization, Dimensionality Reduction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    5.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    English for Science, Technology, Engineering, and Mathematics

    Skills you'll gain: Research, Energy and Utilities, Research Methodologies, Vocabulary, Climate Change Adaptation, Learning Strategies, Climate Change Mitigation, Literacy, English Language, Sustainable Technologies, Environment, Language Learning, Scientific Methods, Environmental Science, Grammar, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Introduction to User Experience Design

    Skills you'll gain: User Experience Design, Prototyping, User Experience, User Centered Design, User Interface and User Experience (UI/UX) Design, Usability, Requirements Analysis, UI/UX Research, Requirements Elicitation, User Interface (UI), Design Research, Interaction Design, User Interface (UI) Design, Usability Testing, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Brand Loyalty, Culture Transformation, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Strategic Marketing, Organizational Change, Organizational Development, Behavior Management, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Cost Management, Construction, Production Schedule, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Cash Flows, Real Estate, Finance, Business Transformation, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business: Intermediate I

    Skills you'll gain: Microsoft Excel, Dashboard, Spreadsheet Software, Excel Formulas, Consolidation, Business Reporting, Data Management, Data Integration, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Behavioral Finance

    Skills you'll gain: Behavioral Economics, Decision Making, Financial Planning, Finance, Consumer Behaviour, Financial Market, General Finance, Economics, Psychology, Probability & Statistics, Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.5K reviews

    Beginner · Course · 1 - 4 Weeks

1…363738…403

In summary, here are 10 of our most popular market research courses

  • Competitive Strategy and Organization Design: Ludwig-Maximilians-Universität München (LMU)
  • Astronomy: Exploring Time and Space: University of Arizona
  • Dog Emotion and Cognition: Duke University
  • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
  • Capital Markets Trading and Strategy Mastery: EDUCBA
  • Unsupervised Learning, Recommenders, Reinforcement Learning: DeepLearning.AI
  • English for Science, Technology, Engineering, and Mathematics: University of Pennsylvania
  • Introduction to User Experience Design : Georgia Institute of Technology
  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • Construction Management: Columbia University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok