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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Digital Media Strategy, Online Advertising, Data-Driven Marketing, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    195 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Using Video in Social Media Posts with Canva

    Skills you'll gain: Canva (Software), Photo/Video Production and Technology, Video Production, Content Creation, Social Media, User Accounts, Design, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    192 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Retail Sales, Marketing Strategies, Customer Analysis, Customer Insights, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Self Service Technologies, Innovation, E-Commerce, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    295 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    AI in Digital Marketing

    Skills you'll gain: Data-Driven Marketing, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, AI Enablement, Content Marketing, Generative AI, Social Media Marketing, Responsible AI, Artificial Intelligence, Digital Transformation, Social Media, Social Media Analytics, Customer Insights, Brand Strategy, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Affiliate Marketing For Passive Income - 2026

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Selling Techniques, Video Production, Email Automation, Google Ads, Generative AI Agents, Sales Strategy, AI Orchestration, Marketing Channel, Inside Sales, Performance marketing, Marketing, Product Promotion, Online Advertising, Marketing Strategies, AI Workflows, Content Marketing, Web Analytics, New Business Development

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Planning, Paid media, Digital Analysis, Presentations, Digital Marketing Campaigns, Content Development and Management, Social Media Campaigns, Content Performance Analysis, Advertising Campaigns, Digital Marketing, Search Engine Optimization, Content Strategy, LinkedIn, Social Media Marketing, Target Audience, E-Commerce, Business Analysis, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    How to create Social Media graphics using Canva

    Skills you'll gain: Canva (Software), Design Elements And Principles, Graphic and Visual Design, Content Creation, Graphical Tools, Creative Design, Graphics Software, Graphic and Visual Design Software, Design, Graphic Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Event Video & Social Media Experience Design in Canva

    Skills you'll gain: Canva (Software), Event Marketing, Events and Conferences, Social Media Content, Drive Engagement, Content Creation, Campaign Planning, Social Media, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Driving engagement, Branding, Video Production, Photo/Video Production and Technology, Integrated Marketing Communications, Promotions and Campaigns, Storytelling, Interactive Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Social Media Campaigns, Event Marketing, Marketing, Content Creation, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Product Promotion, Design, Brand Loyalty, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    223 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Hootsuite for Beginners: Hands-On Social Media Management

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Social Media Content, Brand Marketing, Brand Strategy, Content Performance Analysis, Branding, Brand Awareness, Social Media Strategy, Brand Management, Digital Marketing Tools, Digital Brand Strategy, Performance Analysis, Digital Media Strategy, Content Development and Management, Performance Measurement, Web Presence, Calendar Management, Account Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Meta Ads Manager, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Digital Marketing Campaigns, Marketing Budgets, Keyword Research, Promotions and Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.8K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • IBM Digital Marketing and Growth Hacking with GenAI: IBM
  • Using Video in Social Media Posts with Canva: Coursera
  • Retail Marketing Strategy: University of Pennsylvania
  • AI in Digital Marketing: University of Maryland, College Park
  • Affiliate Marketing For Passive Income - 2026: Alex Genadinik
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • How to create Social Media graphics using Canva: Coursera
  • Event Video & Social Media Experience Design in Canva: Coursera
  • Marketing Design with Easil: Coursera
  • Hootsuite for Beginners: Hands-On Social Media Management: Board Infinity

Skills you can learn in Marketing

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Social Media Marketing (9)
Brand Management (7)

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