• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Health Systems Development: Health systems, Policy and Research

    Skills you'll gain: Health Policy, Health Systems, Health Assessment, Health Care, Policty Analysis, Research, and Development, Public Health, Public Health and Disease Prevention, Health Promotion, Policy Analysis, Health Administration, Public Policies, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Cape Town

    Doing Clinical Research: Biostatistics with the Wolfram Language

    Skills you'll gain: Descriptive Statistics, Statistical Software, Plot (Graphics), Statistical Analysis, Statistical Visualization, Statistical Programming, Statistical Reporting, Biostatistics, Statistical Hypothesis Testing, Statistical Methods, Probability & Statistics, Deep Learning, Mathematical Software, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Optimize Campaigns: Research, Refine, and Report Savings

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Performance marketing, Cost Containment, Marketing Budgets, Advertising Campaigns, Marketing Effectiveness, Cost Benefit Analysis, Paid media, Data-Driven Marketing, Performance Measurement, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Introduction to Systematic Review and Meta-Analysis

    Skills you'll gain: Clinical Trials, Clinical Research, Qualitative Research, Data Synthesis, Scientific Methods, Research Methodologies, Data Collection, Research Design, Analysis, Quantitative Research, Risk Analysis, Statistical Methods, Statistical Analysis, Statistical Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Scientific Research: Body Language, Non-Verbal Communication

    Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Recognizing Others, Communication Strategies, Communication, Professionalism, Research, Emotional Intelligence, Self-Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI in User Research and Design Thinking

    Skills you'll gain: Ideation, Innovation, Design Thinking, User Research, AI powered creativity, Design Research, Generative AI, Competitive Analysis, User Experience Design, Journey Mapping, AI literacy, Human Centered Design, Data Ethics, Responsible AI, Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Pharmaceuticals, Drug Development, Psychological Evaluations, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Psychosocial Assessments, Data Literacy, Patient Observation, Patient-centered Care, Oncology, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Wrangling Computing Environments: Using Docker for Research

    Skills you'll gain: CI/CD, Continuous Integration, Containerization, Docker (Software), Development Environment, Application Deployment, Continuous Deployment, Bioinformatics, Software Development, Debugging, Package and Software Management, Code Reusability, Software Installation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Deep Research: Strategic AI Edge for Leaders

    Skills you'll gain: AI Enablement, Strategic Decision-Making, Strategic Thinking, Generative AI Agents, Procurement, Generative AI, Competitive Intelligence, Due Diligence, Purchasing, Strategic Sourcing, Consulting, Business Research, Research Reports, Data-Driven Decision-Making, Talent Sourcing, Leadership, Business Consulting, Technology Strategies, Agentic systems, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Blender to Unreal Engine 5 — 3D Props - Medieval Market

    Skills you'll gain: 3D Modeling, 3D Assets, Unreal Engine, Computer Graphics, Visualization (Computer Graphics), Animation and Game Design, Computer Graphic Techniques, Model Optimization, Data Import/Export, Fine-tuning

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Novartis

    Clinical Trials: Good Clinical Practice

    Skills you'll gain: Good Clinical Practices (GCP), Informed Consent, Institutional Review Board (IRB), Clinical Research Ethics, Clinical Research Coordination, Clinical Research, Clinical Trials, Clinical Data Management, Drug Development, Record Keeping, Clinical Documentation, Regulatory Compliance, Document Management, Health Equity, Patient Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    749 reviews

    Beginner · Specialization · 1 - 3 Months

1…242526…403

In summary, here are 10 of our most popular market research courses

  • Health Systems Development: Health systems, Policy and Research: Imperial College London
  • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
  • Doing Clinical Research: Biostatistics with the Wolfram Language: University of Cape Town
  • Optimize Campaigns: Research, Refine, and Report Savings: Coursera
  • Introduction to Systematic Review and Meta-Analysis: Johns Hopkins University
  • Scientific Research: Body Language, Non-Verbal Communication: Alex Genadinik
  • Generative AI in User Research and Design Thinking: Fractal Analytics
  • Data Sciences in Pharma - Patient Centered Outcomes Research: Genentech
  • Wrangling Computing Environments: Using Docker for Research: Fred Hutchinson Cancer Center
  • Generative AI Deep Research: Strategic AI Edge for Leaders: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok