AI Empowerment for Small Businesses

AI Empowerment for Small Businesses

Instructors: Tejwansh S Anand

Included with

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6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Learn how to harness predictive and AI to forecast demand and understand customer behavior by leveraging the data they collect.
Learn how to harness generative AI to to design products and services, create social media and marketing content, and improve customer service.

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

23 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 6 modules in this course

Welcome to our transformative course designed to guide small business owners and entrepreneurs through the rapidly evolving landscape of Artificial Intelligence (AI). In this journey, you will develop a comprehensive understanding of AI's history, its evolution, and the myriad ways it is revolutionizing small business industries to foster growth and enhance productivity. By delving into the practical applications of predictive AI models, you'll learn how to leverage your business data for informed decision-making, accurate forecasting, and improving customer experiences.

In this first module, we will introduce you to the course and the objectives. You'll have the the opportunity to connect with your peers and get familiar with the Coursera platform and support resources. Also, we will provide a brief history of the development of AI and the types of business problems AI can help solve.

What's included

4 videos8 readings5 assignments2 discussion prompts

4 videosTotal 25 minutes

What is AI?6 minutes
Evolution of Software, Part 15 minutes
Evolution of Software, Part 29 minutes
Smarter Software5 minutes

8 readingsTotal 17 minutes

Welcome to the AI Empowerment for Small Businesses Course!5 minutes
About Your Instructors5 minutes
Getting Help1 minute
Introduction to Overview of AI2 minutes
Introduction to What is AI?1 minute
Introduction to Evolution of Software, Part 11 minute
Introduction to Evolution of Software, Part 21 minute
Introduction to Smarter Software1 minute

5 assignmentsTotal 95 minutes

Module 1: Small Business & AI Personal Strategy Portfolio60 minutes
What is AI?10 minutes
Evolution of Software, Part 110 minutes
Evolution of Software, Part 210 minutes
Smarter Software5 minutes

2 discussion promptsTotal 70 minutes

Meet Your Learning Group10 minutes
Module 1 Discussion60 minutes

In this module, we focus specifically on AI techniques that can be used by businesses for predictive analysis. Small businesses can use predictive analysis to forecast demand and understand customer behavior by leveraging the data they collect.

What's included

4 videos5 readings5 assignments1 discussion prompt

4 videosTotal 25 minutes

Predictive AI Vs. Generative AI7 minutes
Predictive AI Models4 minutes
Predictive AI Models: Universal Bank Case7 minutes
What All Can AI Do?7 minutes

5 readingsTotal 6 minutes

Introduction to Predictive AI2 minutes
Introduction to Predictive AI Vs. Generative AI1 minute
Introduction to Predictive AI Models1 minute
Introduction to Predictive AI Models: Universal Bank Case1 minute
Introduction to What All Can AI Do?1 minute

5 assignmentsTotal 105 minutes

Module 2: Small Business & AI Personal Strategy Portfolio60 minutes
Predictive AI Vs. Generative AI10 minutes
Predictive AI Models10 minutes
Predictive AI Models: Universal Bank Case10 minutes
What All Can AI Do?15 minutes

1 discussion promptTotal 60 minutes

Module 2 Discussion60 minutes

In this module, we focus on the newest development in AI - Generative AI. Small businesses can use Generative AI to design products and services, create content for social media and other marketing campaigns, and improve customer service.

What's included

3 videos4 readings4 assignments1 discussion prompt

3 videosTotal 22 minutes

Generative AI, Part 17 minutes
Generative AI, Part 27 minutes
Generative AI Uses for Small Businesses8 minutes

4 readingsTotal 5 minutes

Introduction to Generative AI2 minutes
Introduction to Generative AI, Part 11 minute
Introduction to Generative AI, Part 21 minute
Introduction to Generative AI Uses for Small Businesses1 minute

4 assignmentsTotal 85 minutes

Module 3: Small Business & AI Personal Strategy Portfolio60 minutes
Generative AI, Part 15 minutes
Generative AI, Part 210 minutes
Generative AI Uses for Small Businesses10 minutes

1 discussion promptTotal 60 minutes

Module 3 Discussion60 minutes

In this module, we discuss the ethical and moral dilemmas of using AI. We provide a guide for small businesses to manage risks with AI.

What's included

5 videos6 readings6 assignments1 discussion prompt

5 videosTotal 35 minutes

AI Ethical and Moral Dilemmas, Part 19 minutes
AI Ethical and Moral Dilemmas, Part 25 minutes
Good AI Path, Part 16 minutes
Good AI Path, Part 26 minutes
Data and Model Governance in AI8 minutes

6 readingsTotal 7 minutes

Introduction to Governance, Ethics, Privacy, and Security for AI Adoption2 minutes
Introduction to AI Ethical and Moral Dilemmas, Part 11 minute
Introduction to AI Ethical and Moral Dilemmas, Part 21 minute
Introduction to Good AI Path, Part 11 minute
Introduction to Good AI Path, Part 21 minute
Introduction to Data and Model Governance in AI1 minute

6 assignmentsTotal 100 minutes

Module 4: Small Business & AI Personal Strategy Portfolio60 minutes
AI Ethical and Moral Dilemmas, Part 110 minutes
AI Ethical and Moral Dilemmas, Part 25 minutes
Good AI Path, Part 110 minutes
Good AI Path, Part 210 minutes
Data and Model Governance in AI5 minutes

1 discussion promptTotal 60 minutes

Module 4 Discussion60 minutes

This module discusses several cases where small businesses can benefit from using AI. These cases come directly from interviews with small business owners.

What's included

12 videos8 readings2 assignments1 peer review1 discussion prompt

12 videosTotal 161 minutes

Small Business Journeys3 minutes
Case Studies Overview15 minutes
Interview on AI for Small Business: Chris Robles, Trippy Tacos20 minutes
Trippy Tacos Case Study12 minutes
Brewington Case Study8 minutes
Optional Interview on AI for Small Business: Michelle Gorner, Trinkerbell Jewelry14 minutes
Optional Interview on AI for Small Business: Dr. Lisa Beagan, Mobile Pet Vet15 minutes
Optional Interview on AI for Small Business: Felicia Mullaney, Veteran Advocacy Project11 minutes
Optional Interview on AI for Small Business: Emily Gross, Simple Gay Apparel27 minutes
Optional Interview on AI for Small Business: Krishna Nallamshetty, Radiology Partners17 minutes
Optional Interview on AI for Small Business: Harris Lee Cohen, Setton Farms12 minutes
Interview Themes8 minutes

8 readingsTotal 57 minutes

Introduction to Small Business Interviews / Case Discussions3 minutes
Introduction to Small Business Journeys1 minute
Introduction to Case Studies on AI for Small Business3 minutes
Trippy Tacos Case15 minutes
Brewington Case10 minutes
Resource: Vendor Tools Overview10 minutes
Introduction to Optional Interviews on AI for Small Business10 minutes
Introduction to Interview Themes5 minutes

2 assignmentsTotal 20 minutes

Trippy Tacos Case Review10 minutes
Brewington Case Review10 minutes

1 peer reviewTotal 60 minutes

Proposing a Case Solution60 minutes

1 discussion promptTotal 60 minutes

Module 5 Discussion60 minutes

In this module we will bring together everything you've learned about AI, its role in small businesses, and the case solutions you've studied to craft an AI implementation plan for your own real or hypothetical business.

What's included

1 reading1 assignment

Instructors

Tejwansh S Anand

University of Maryland, College Park

1 Course980 learners

Balaji Padmanabhan

University of Maryland, College Park

1 Course980 learners

Offered by

University of Maryland, College Park

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