Name: Brand Identity and Strategy
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.7 (254 reviews)

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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7

stars

896 ratings

About the Course

Brand Identity and Strategy is an IE University course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey where they will learn how to build successful brands step by step. Starting with brand fundamentals and consumer segmentation, they'll explore strategic positioning through perceptual maps and the iceberg model, then create a complete brand house with real-world applications. At the end of the course, they will master the art of choosing names, colors, and logos that drive brand success. The course is delivered by Rhodes Scholar-winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

Aug 2, 2021

It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

Feb 13, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

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251 - 255 of 255 Reviews for Brand Identity and Strategy

By Tamera L G

•

Oct 19, 2020

This is an interesting course, but the assignments are vague and require knowledge base that is beyond my experience. I am withdrawing and will try to find something more basic.