Business Models for Innovative Care for Older People

Instructors: Rudi Westendorp

10,358 already enrolled

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6 modules

Gain insight into a topic and learn the fundamentals.

232 reviews

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

232 reviews

Intermediate level

Some related experience required

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

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Shareable certificate

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Assessments

15 assignments

Taught in English

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There are 6 modules in this course

Aging has been coined as one of the major societal challenges. The fact that we simply live longer, is in itself not a problem but rather a triumph. However, this unprecedented demographic change significantly affects individual life histories through an increased number of e.g. lifestyle related chronic diseases. These extra life years, also have a massive imprint on the organization of welfare institutions and the financial sustainability of the welfare system.

This course will introduce you to healthcare innovation within the field of healthy living and active aging. By following two specific cases on diabetes and rehabilitation, this interdisciplinary course will provide you with key theories, tools and concepts for analyzing and developing viable innovative solutions for aging populations. The lectures will cover demographic, biological, economic, social and cultural aspects of active aging and healthy living, along with lectures on current innovation theories and methods. During the course you will meet leading researchers and experts from among others: University of Copenhagen, Copenhagen Business School, Steno Diabetes Center in Copenhagen and Erasmus University of Rotterdam. They work with very different aspects of active aging and healthy living, from biomedicine to digital design, but what ties them together is the belief that an interdisciplinary approach to healthcare innovation will benefit the aging population. The course is part of the EIT Health Campus programme https://www.eithealth.eu/campus. We hope you will enjoy this course and equip yourself to take a more professional approach to healthcare innovation.

Welcome! In this first module you will be introduced to this interdisciplinary, hands-on course about how healthcare innovations can help solve the challenges we are facing with the aging populations.

What's included

2 videos2 readings1 assignment

In this module you will be presented with the physiology, complications, prevention and treatment of diabetes. Also, you will be introduced to self-management tools designed to help people with diabetes choose healthy meal plans.

What's included

3 videos1 reading3 assignments

In this module you will learn about the Danish healthcare system, how the financial resources are dispersed and how the public and private expenditures are organised – with a special focus on rehabilitation. Finally, you will be introduced to a rehabilitation tool developed by the Danish company, DigiRehab.

What's included

2 videos1 reading2 assignments

This module will begin with an introduction to ethnography as a tool to analyse user needs. You will also hear about how firms can position themselves to benefit from innovation, be introduced to the most common value capturing mechanisms and the different types of intellectual property rights. In the lessons, the DigiRehab case from module 3 will be used as an example.

What's included

3 videos2 readings3 assignments

3 videosTotal 30 minutes

Understanding User Needs - Ethnographic Methods9 minutes
Value Capturing Part 111 minutes
Value Capturing Part 210 minutes

2 readingsTotal 20 minutes

Suggested additional materials10 minutes
Suggested further reading10 minutes

3 assignmentsTotal 90 minutes

Understanding User Needs - Ethnographic Methods30 minutes
Value Capturing Part 130 minutes
Value Capturing Part 230 minutes

In this module you will learn about competitive analysis, and be introduced to the concept of monopoly and competition. Finally, you will learn how healthcare technology should be assessed. The DigiRehab case from module 3 will be used as an example.

What's included

4 videos1 reading4 assignments

4 videosTotal 41 minutes

Competitive Analysis Part 19 minutes
Competitive Analysis Part 214 minutes
Competitive Analysis Part 39 minutes
Health Technical Assessment9 minutes

1 readingTotal 10 minutes

Suggested additional materials10 minutes

4 assignmentsTotal 120 minutes

Competitive Analysis Part 130 minutes
Competitive Analysis Part 230 minutes
Competitive Analysis Part 330 minutes
Health Technical Assessment30 minutes

In this final module you will be introduced to digital design methods and how to explore the problem and the solution during the innovation process. You will learn how to frame the design problem through field studies and collaboration, and how to apply prototypes in your work.

What's included

2 videos1 reading2 assignments

Instructors

Instructor ratings

(57 ratings)

Rudi Westendorp

University of Copenhagen

1 Course10,358 learners

Finn Valentin

Copenhagen Business School

2 Courses34,398 learners

Offered by

University of Copenhagen

Copenhagen Business School

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Showing 3 of 232

Reviewed on Jan 6, 2018

Fantastic. Learnt so much and quite beneficial in my care start-up

Reviewed on Jul 18, 2017

very interesting. I need to review it from time to time

Reviewed on Jun 19, 2021

Program is more about digital innovations in Healthcare and had limited focus on Elder people & care

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