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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,403 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AG

Jun 20, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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7201 - 7225 of 7,295 Reviews for Foundations of Digital Marketing and E-commerce

By Candace B

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Mar 31, 2025

Things I successfully completed are repeated as if I never did anything? I need to speak with a live person. A few things were definitely questionable. I see nothing about the certificate I am to get.

By José M R M

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Sep 7, 2022

It is a basic course in which you learn a lot of theory and they show some strategies that certain companies apply, but I think they could have put tutorial type examples, so much theory is stressful.

By Sabah B

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Jul 17, 2023

j'ai répondu sur votre quiz challenge mais il est affiché "Essais gratuit " je comprend pas "pourquoi

s'il vous plait est ce que vous pouvez m'aider

By Mah G

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Aug 12, 2025

This course is very effective and efficient for learning.As a youngster we need to do this type of courses for our future thnk you 💕

By Akram T

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Mar 11, 2025

this course is amazing and it helps me to participate in the class and get some broad knowledge. But I want my certificate

By Monica F

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Jul 12, 2025

envié una prueba de mis conocimiento del módulo 2 que me puntuaron con 80. y no se guardo mi mejor puntuación.

By Jasmine D

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Dec 27, 2023

i think its a good start but it has a lot of filler that i believe is unnecessary

By Philip H

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May 25, 2023

way too basic for someone with rudimentary experience in the digital world

By Hafiz A

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Mar 6, 2025

It does not give hand on experience.... It is all theoratical

By Mustafa A D

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Jul 10, 2023

Course was great but it should do be more practical + updated

By Dan M

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Jul 29, 2024

Very difficult to stay engaged and focused in the videos.

By PHYS222101015 S K

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Dec 6, 2025

i done my course but i didn't receive my certificate

By Angel B

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Jul 14, 2024

Too basic for someone with an MBA degree.

By Christine W

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Mar 23, 2023

Just watching videos, not interactive.

By ZEYNEP T Ş

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Aug 5, 2025

so many personal information

By Sargam S

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Apr 27, 2023

Very basic but insightful.

By Oriantus J

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Mar 25, 2025

Le cours est exceptionnel

By Max R

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Nov 17, 2025

I already completed this

By Nish

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Sep 30, 2022

Too general at times

By Sambhav P R j

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Aug 13, 2023

It was Average

By ROCIO B B Y

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Sep 4, 2025

No me gusta

By Mr.CHARWAK S K

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Jul 31, 2024

very basic

By BHARBHIDIYA J P

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Sep 23, 2025

Good

By ANSHIKA K

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Apr 6, 2026

3

By Ellinor G

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Apr 16, 2025

What to expect: this whole course consists in a person reading from a prompt, with a few corporate style slides thrown in (bullet points) and a few quizzes (for a course that encourages you to create ENGAGING content I found this to be rather ironic). The quizzes contain a lot of wrong answers being given as correct (you can actually map where in the course something is said and then the same statement is given as incorrect in the quizzes, which of course adds to the general confusion). Worst of all, the course goes from one concept to another with no clear logic and most of the time it just throws in a number of concepts which are barely explained and you are being told all the time that you wil learn these concepts later. If you take up a concept, explain it! This course was definitely not worth the time, surely there must be better options out there.