Generative AI for Business

Generative AI for Business

Instructor: Anton Voroniuk

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7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Evaluate, select, and master the most effective Generative AI tools and foundation models for your specific business needs
Design powerful prompts and automate workflows to streamline operations, from email management to content creation and customer support
Leverage AI-driven insights for strategic decision-making, marketing innovation, and competitive advantage across your organization

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 7 modules in this course

This course gives you practical access to the transformative power of Generative AI through real-world business applications. You'll learn how to evaluate and select the right AI tools, master prompt engineering to extract high-quality insights, and automate routine workflows like email management and data structuring. We'll also cover AI-driven content creation, personalized marketing strategies, customer experience transformation with Copilot, and data-driven decision-making for competitive advantage.

Using these approaches, no matter what your current skill level with AI, you can transform how your business operates and scales. If you're already familiar with AI basics, this course will give you practical frameworks and advanced techniques to implement AI across marketing, sales, and strategy—accelerating your organization's digital transformation. If you're new to AI, you'll discover a structured roadmap that walks you through the entire AI ecosystem, from foundational concepts to hands-on tool deployment. If you've ever wanted to harness AI to drive business growth and efficiency, this course will serve as your comprehensive guide to becoming an AI-empowered business leader.

Cut through the industry hype and grasp the core mechanics of foundation models to unlock their transformative potential for strategic decision-making across diverse business landscapes

What's included

4 videos1 reading1 assignment

Navigate the rapidly expanding AI ecosystem by comparing top text, image, video, and agent-based platforms to pinpoint the perfect tools for your specific operational needs

What's included

2 videos1 reading1 assignment

Master the architecture of effective prompts and apply advanced iteration techniques to consistently extract high-quality, actionable insights from powerful AI models

What's included

3 videos1 reading1 assignment

Reclaim your time by leveraging smart workflows and tools like Mail Manus to automate email management, structure messy notes, and extract key insights from complex texts

What's included

4 videos1 reading

Elevate your brand's digital presence by training custom styles in OpenArt, generating stunning creatives with Leonardo AI, and building AI avatars to scale marketing and sales efforts

What's included

9 videos1 reading1 assignment

9 videosTotal 46 minutes

Building Your Brandbook with AI6 minutes
Training Your Brand Style in OpenArt6 minutes
Using AI Avatars in Marketing, Training, and Sales8 minutes
MyGPT for Marketing Strategy6 minutes
Generating Social Media Creatives using Leonardo AI4 minutes
Using Leonardo for Brand and Product Design4 minutes
AI-Powered SEO and Keyword Optimization6 minutes
Automated Social Media Content Generation2 minutes
Copywriting with AI: Best Practices3 minutes

1 readingTotal 15 minutes

AI-Driven Content Strategy: The Future of Marketing Innovation15 minutes

1 assignmentTotal 15 minutes

Test Your Knowledge15 minutes

Transform customer interactions and internal operations by deploying Microsoft Copilot to craft personalized multichannel marketing strategies, predict trends, and streamline employee onboarding

What's included

5 videos1 reading1 assignment

5 videosTotal 19 minutes

AI for Customer Support Systems5 minutes
AI for Corporate Training & Employee Onboarding7 minutes
Creating Personalized Marketing Strategies Based on AI Insights3 minutes
Multichannel Marketing Strategies with Copilot2 minutes
Predictive Analytics and Trend Analysis2 minutes

1 readingTotal 15 minutes

5 Use Cases for Generative AI in Sales15 minutes

1 assignmentTotal 15 minutes

Test Your Knowledge15 minutes

Drive competitive advantage by integrating AI into your strategic toolkit for deep market research, robust scenario planning, and automated financial forecasting

What's included

4 videos1 reading1 assignment

4 videosTotal 13 minutes

Data-Driven Decision Making with AI3 minutes
AI for Competitive Analysis and Market Research4 minutes
Scenario Planning and Risk Management using AI4 minutes
Automating Financial Reporting and Forecasting3 minutes

1 readingTotal 15 minutes

What Is Ethical AI? A Guide to Responsible AI Governance15 minutes

1 assignmentTotal 20 minutes

Test Your Knowledge20 minutes

Instructor

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Top Instructor

Anton Voroniuk

SkillsBooster Academy

46 Courses18,207 learners

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