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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,882 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

MG

Feb 7, 2020

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

AP

Apr 9, 2020

One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.

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476 - 500 of 1,058 Reviews for Market Research and Consumer Behavior

By P.KANISH P

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Sep 25, 2020

Nothing to say

By Harshit M

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Sep 16, 2020

Gain knowledge

By Anggita P

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Aug 10, 2020

so insightful!

By Shivangi S

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Jul 23, 2020

Really helpful

By Mario K

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Jul 3, 2020

Amazing course

By John A

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Apr 20, 2020

I learnt a lot

By Nikhil K S

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Nov 30, 2018

Great learning

By A A

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Jun 3, 2018

thanks for you

By Oluwatosin O

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Feb 1, 2018

Lovely Course.

By SOB T P

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Jan 2, 2018

Great course!!

By Ege T

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Apr 11, 2024

Perfect thanx

By ECS032_RAVI M

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Nov 24, 2022

really good !

By Anupam R

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Jan 22, 2021

Good insights

By Sarah G

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Oct 27, 2020

Very helpful!

By mayowa d

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Sep 30, 2020

nice job done

By Basel T

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Aug 18, 2020

great content

By Ismayil. T

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May 13, 2020

Nice platform

By Natacha H

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Oct 6, 2025

very helpful

By Martins O

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Jun 2, 2023

Well taught!

By CHIRAG

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Oct 26, 2020

INFORMATIVE.

By Shreya s

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Jul 10, 2020

It was great

By Varsha.R

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Jun 30, 2020

Good process

By Yogesh G P

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Jun 23, 2020

Very Good...

By Prasiddhi D

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May 28, 2020

It's Amazing