Chevron Left
Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,882 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

MG

Feb 7, 2020

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

AP

Apr 9, 2020

One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.

Filter by:

801 - 825 of 1,058 Reviews for Market Research and Consumer Behavior

By SAKTHIVEL S

•

Sep 22, 2020

i think good work

By ABHILASH E

•

Jul 22, 2020

Improve knowledge

By SREE K P

•

Sep 26, 2020

It's very useful

By Nivaas v (

•

Aug 18, 2020

very imformative

By CHAYAN S

•

May 15, 2020

Very Good course

By Chandrashekhar T

•

Aug 21, 2021

Awesome Course

By Akash K

•

Jul 11, 2021

good learning

By Thirugnanam M

•

Sep 20, 2020

It's helpfull

By Vrunda V C

•

Jan 31, 2022

Very Useful.

By Jayant J

•

Mar 30, 2021

great course

By Bhongade S N

•

Aug 1, 2020

It was great

By T H S

•

Mar 22, 2018

just amazing

By Sergio R C

•

Jul 14, 2021

Nice course

By AKSHIT G

•

Apr 19, 2021

good course

By Daniela P

•

Jul 21, 2020

Good course

By Devjyoti B D

•

May 30, 2020

Nice Course

By Mishab 7

•

May 9, 2020

Good course

By Gaurav S

•

Sep 9, 2020

Very good

By satish b d

•

May 8, 2020

Excellent

By yerubandi v v s y v v

•

May 1, 2020

Very good

By satyanarayana d

•

Apr 25, 2020

very good

By Priyanshu J

•

Jul 28, 2020

nice one

By tanzim r

•

Apr 11, 2020

great1

By Francisco G

•

Sep 27, 2022

good