What background knowledge is necessary to enroll in the course?

There is no specific prerequisite for this course. However, basic familiarity with content creation tools (like Canva or Adobe tools) and an interest in AI and automation will help you maximize the course’s benefits.

Who is this course for?

This course is ideal for content creators, designers, marketers, and business owners who want to harness AI for creating engaging content. It’s also suitable for those looking to automate and scale their content production processes.

Can I preview a course before enrolling?

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

When will I have access to the lectures and assignments?

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

What will I get when I enroll?

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI & Prompt Engineering for Design & Content

Generative AI & Prompt Engineering for Design & Content

Instructor: Packt - Course Instructors

Included with

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7 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learn to craft prompts that enhance AI output for creative projects.
Develop AI-driven workflows to streamline content creation and campaign management.
Master tools like Canva, Adobe Firefly, and Runway ML for AI-enhanced design and video production.
Gain skills to localize and translate multimedia content for global campaigns.

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There are 7 modules in this course

This course features Coursera Coach!

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This course explores how Generative AI and prompt engineering transform content creation across various media. Learn to apply AI in design, visuals, written content, and multimedia campaigns using tools like Canva, Adobe Firefly, and Runway ML. Gain strategies to automate workflows and enhance your creative outputs. The journey begins with understanding prompt engineering fundamentals, followed by practical examples on how to craft effective prompts. You'll also learn to work with localization tools, automate workflows, and scale your AI-driven content for broader reach and effectiveness. This course is ideal for professionals in content creation, design, marketing, and anyone looking to integrate AI into their workflows. By the end of the course, you will be able to master prompt engineering for diverse applications, enhance your design workflows with generative AI, automate multimedia campaigns, and tailor content for global audiences.

In this module, we will introduce Generative AI and its transformative role in various industries. You will learn how prompt engineering enhances the performance of AI models. This section provides foundational knowledge to understand the importance of AI in content creation and how it is reshaping modern workflows.

What's included

3 videos1 reading

In this module, we will dive into the fundamentals of prompt engineering. You will discover various prompting techniques, including the chain-of-thought, persona, and few-shot patterns. These methods will help you optimize AI models for better business outcomes and more effective meetings.

What's included

4 videos1 assignment

In this module, we will focus on prompt patterns for creating written content. You'll learn how to use various patterns, such as the instruction and iterative refinement patterns, to generate emails and presentations. This section will help you enhance the clarity and impact of your written communications.

What's included

5 videos1 assignment

5 videosTotal 41 minutes

How to Generate Emails with the Instruction Pattern7 minutes
How to Improve Emails with the Iterative Refinement Pattern9 minutes
How to Structure Emails with the Template Pattern6 minutes
How to Create Presentation Content with the Outline Expansion Pattern10 minutes
How to Enhance Presentation Content with the Cognitive Verifier Pattern10 minutes

1 assignmentTotal 15 minutes

Prompt Patterns for Written & Structured Content - Assessment15 minutes

In this module, we will explore the use of AI tools like Canva and Adobe Firefly for generating design concepts and multimedia assets. You will learn how to create engaging content and optimize it for various markets. This section will empower you to produce visually stunning campaigns using AI.

What's included

4 videos1 assignment

In this module, we will cover AI video creation techniques using Runway ML. You will learn how to generate videos, add dynamic effects, and edit video content efficiently. This section focuses on creating professional-quality videos with AI-powered tools for branding and post-production.

What's included

7 videos1 assignment

7 videosTotal 34 minutes

How to Generate Videos from Scripts & Images with Runway ML13 minutes
How to Add Motion to Images in Runway ML2 minutes
How to Lip Sync a Voice to a Face in Runway ML3 minutes
How to Brand and Edit Video on the Timeline in Runway ML10 minutes
How to Replace Video Segments in the Timeline in Runway ML2 minutes
How to Remove Objects and Correct Issues in Runway ML2 minutes
How to Do Color Grading & Post Production in Runway ML2 minutes

1 assignmentTotal 15 minutes

AI Video Creation with Runway ML - Assessment15 minutes

In this module, we will show you how to use Synthesia to localize and translate videos. You’ll learn how to create AI-driven video content tailored for diverse audiences, making it accessible across different languages and regions.

What's included

2 videos1 assignment

In this module, we will introduce automated workflows using Make. You will learn how to integrate AI tools like Runway ML to automate tasks, from video creation to content generation. This section will equip you with skills to create scalable workflows, enhancing efficiency and productivity in your campaigns.

What's included

5 videos3 assignments

5 videosTotal 41 minutes

Introducing Automated Workflows with Make4 minutes
How to Create a Scenario with Make4 minutes
How to Connect Runway ML with Make3 minutes
How to Create a Text-to-Image Workflow with Runway ML and Make18 minutes
How to Create a Text-to-Video Workflow with Runway ML and Make12 minutes

3 assignmentsTotal 90 minutes

Automation & Scalable AI Workflows - Assessment15 minutes
Full Course Practice Assessment15 minutes
Full Course Assessment60 minutes

Instructor

Packt - Course Instructors

Packt

1,810 Courses512,664 learners

Offered by

Packt

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Frequently asked questions

Generative AI refers to AI models that generate content, such as text, images, and videos, based on input prompts. It's relevant because it revolutionizes content creation by automating tasks, enhancing creativity, and optimizing workflows across industries like marketing, design, and multimedia.

This course dives into the fundamentals of Generative AI and prompt engineering, focusing on how these technologies can transform content creation in design, visuals, writing, and multimedia campaigns. You’ll explore practical tools and patterns to optimize AI outputs for business growth, creative projects, and more.

Upon completion, you will be able to use Generative AI tools like Canva, Adobe Firefly, and Runway ML to create compelling visuals, videos, and written content. You'll also master prompt engineering techniques to enhance AI’s efficiency in generating creative assets and automating workflows.