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Back to Product Management: An Introduction

Learner Reviews & Feedback for Product Management: An Introduction by IBM

4.6
stars
1,374 ratings

About the Course

In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background....

Top reviews

V

Aug 11, 2025

This course is an absolute must for beginners and product professionals who are looking to refresh their skills. I enjoyed the well-structured curriculum and real-life career cases in each module.

L

Nov 17, 2025

Clear, well-structured course with practical examples. The content is concise and easy to follow. Highly recommended.

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76 - 100 of 268 Reviews for Product Management: An Introduction

By Raghunath P

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Jul 27, 2025

Good Course to pick up as a starter in Product Management.

By Shazad A

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Jul 22, 2025

very well set up easy to follow the instructors are great

By Manuel J

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Jun 11, 2024

Gets you a good overview what product management is about

By RYAN F

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Aug 8, 2025

Good engaging and balanced content for Product Manager

By Amanda G

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May 25, 2025

Well structured, easy to follow at your own pace :)

By ip s

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Jan 1, 2025

Very good content, specially the hands on exercise.

By Alice S

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Feb 25, 2026

Excellent introduction to identify skills needed.

By Rayyan

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Nov 24, 2024

I liked it a lot , specially the experts videos .

By OKPAOUL B

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Oct 19, 2024

A first good intrance in product management field

By Tolulope L O

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Sep 19, 2024

Quite insightful, courses were well explanatory.

By Todd E

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Mar 1, 2024

Great overview of the role of a product manager.

By Kwakanya B

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Oct 16, 2025

Course is well suited for dynamic professionals

By Swapnil S P

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Oct 6, 2025

All included whatever required for introduction

By Aleksandra J

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Sep 10, 2025

Very insightful, helps understand the basics.

By JA'AFAR I

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Apr 15, 2025

ONE OF THE TEN BEST COURSES ON COURSERA EVER

By Bonnie M H

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Oct 2, 2024

This course was extremely well put together.

By Jesse P E

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Sep 3, 2024

it was awesome i love the video presentation

By Paula L P

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Dec 8, 2025

Very well structured and easy to follow up.

By Dalila S

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Feb 22, 2024

Excellent course very detailed and helpful!

By Vu H

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May 27, 2025

The course helps me a lot about management

By Jin H

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Feb 2, 2025

Educational and insightful and empowering

By Taiwo A

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Nov 9, 2024

i really understand and enjoy the course

By Jean N

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Nov 18, 2025

Great class. Lots of good information!

By fangshi L

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Nov 13, 2024

基本覆盖到了产品经理的方方面面，通过本次课程能对产品经理有比较清晰的概念。

By Kathleen M

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Jul 25, 2024

Very Informative and Easy to follow