Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management I
The Business of Product Management I
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
37,570 already enrolled
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Gain insight into a topic and learn the fundamentals.
821 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
89%
Most learners liked this course
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you'll gain
- Product Marketing
- Market Opportunities
- Market Share
- Customer Insights
- Product Management
- Customer Analysis
- New Product Development
- Product Development
- Persuasive Communication
- Competitive Analysis
- Competitive Intelligence
- Product Strategy
- Customer experience strategy (CX)
- Oral Expression
- B2B Sales
- Product Planning
- Product Requirements
- Verbal Communication Skills
- Business Priorities
- Customer Advocacy
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
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Instructor
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Showing 3 of 821
AF
Reviewed on Jun 22, 2022
The content of the course was concise and to the point, and I did learn a great deal. One thing I would say is the test questions need to be more concise and on topic.
MG
Reviewed on Dec 2, 2022
The course is well detailed and easy to understand.  It gives leaders a comprehensive set of actionable recommendations and a roadmap, for improving their product management function.
BU
Reviewed on Jun 2, 2021
I am enjoying learning key business concepts with regards to product in this course. Assignments have been exciting and really helps put the subjects covered in the lessons, into practice.
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