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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
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    K

    Kennesaw State University

    Why Do Most Innovations Fail? - Jagdish Sheth

    Skills you'll gain: Innovation, New Product Development, Product Development, Root Cause Analysis, Market Analysis, Consumer Behaviour, Case Studies, Value Propositions, Risk Analysis, Risk Mitigation, Overcoming Objections, Marketing Psychology

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Analytics, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Social Media Management, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Driving engagement, Marketing Strategies, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
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    5.6K reviews

    Beginner · Specialization · 3 - 6 Months

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    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Digital Marketing, Content Strategy, Marketing, Customer Analysis, Earned Media, Content Creation, Social Media, User Experience

    4.8
    Rating, 4.8 out of 5 stars
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    3.7K reviews

    Intermediate · Course · 1 - 4 Weeks

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    Duke University

    Medical Neuroscience

    Skills you'll gain: Sensory Systems Analysis, Neurology, Physiology, Anatomy, Life Sciences, Electrophysiology, Cell Biology, Psychology, Pathology, Molecular Biology

    4.9
    Rating, 4.9 out of 5 stars
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    3.1K reviews

    Advanced · Course · 3 - 6 Months

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    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Conflict Management, Communication Strategies, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Decision Making, Game Theory, Strategic Decision-Making, Strategic Communication

    4.8
    Rating, 4.8 out of 5 stars
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    5.2K reviews

    Mixed · Course · 1 - 3 Months

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    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
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    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

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    HubSpot Academy

    Sales Training for High Performing Teams

    Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Training, Selling Techniques, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Consultative Approaches, General Sales Practices, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

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    Indian School of Business

    A Life of Happiness and Fulfillment

    Skills you'll gain: Behavioral Economics, Habit Formation, Psychology, Personal Development, Decision Making, Mindfulness

    4.8
    Rating, 4.8 out of 5 stars
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    5.9K reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Pennsylvania

    Gamification

    Skills you'll gain: Game Design, Project Design, Driving engagement, Social Impact, Employee Engagement, Motivational Skills, Positive Behavior Support, Psychology, Behavioral Economics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 3 Months

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    Minnesota State University, Mankato

    Brand Strategy Foundations

    Skills you'll gain: Branding, Brand Loyalty, Brand Awareness, Brand Strategy, Marketing Psychology, Brand Marketing, Brand Management, Consumer Behaviour, Strategic Marketing, Psychology, Marketing Strategies, Marketing, Expectation Management, Marketing Planning, Marketing Strategy and Techniques

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Conjoint to Cluster: Survey Design and Segmentation

    Skills you'll gain: Data Ethics, Business Research, Surveys, Survey Creation, Qualitative Research, Data Quality, Persona Development, Sample Size Determination, Data Governance, File Management, Sampling (Statistics), Market Research, Marketing Analytics, Return On Investment, Focus Group, Quantitative Research, General Data Protection Regulation (GDPR), Key Performance Indicators (KPIs), Research Design, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Cultural Responsiveness, Culture

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    555 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Why Do Most Innovations Fail? - Jagdish Sheth: Kennesaw State University
  • Social Media Marketing: Northwestern University
  • Google SEO Fundamentals: University of California, Davis
  • Medical Neuroscience: Duke University
  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • The Strategy of Content Marketing: University of California, Davis
  • Sales Training for High Performing Teams: HubSpot Academy
  • A Life of Happiness and Fulfillment: Indian School of Business
  • Gamification: University of Pennsylvania
  • Brand Strategy Foundations: Minnesota State University, Mankato

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Analytics (13)
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Social Media Marketing (9)
Brand Management (7)

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