With the proliferation of connected objects (computers, tablets, watches, etc.), huge masses of data are generated every second. This Big Data has led to the emergence of a data economy, where data is the main source of competitive advantage for companies. In this sense, data and its processing tools have become a strategic priority for companies, and the main gas pedal of their digital transformation.

----------------------------------------------------------------------------------------------------------------------------------------- This MOOC addresses the role of data in the digital transformation of organizations through 10 course sequences spread over 5 weeks and a wide variety of content: - Slideshows and video-scribes explaining the impact of data on businesses, the digital transformation needed to capitalize on data, and the tools, methods and technologies needed to implement these data-driven strategies. - Videos featuring testimonials from professionals and academics, highlighting through concrete examples the importance of data as a catalyst for digital transformation and a source of competitive advantage. - Compulsory reading to complement the topics covered in the slides and video, in particular the challenges and benefits of data management as part of digital transformation. - MCQs covering the entire content of each chapter. A certificate is awarded for any grade above 50%. This MOOC has received financial support from the Patrick & Lina Drahi Foundation.