Este curso profundiza en las estrategias fundamentales que impulsan la creación de contenido y la conexión con las audiencias en la industria de los medios deportivos. El alumnado aprenderá a construir narrativas emocionales, fortalecer el engagement con los aficionados y adaptar los mensajes a audiencias globales y diversos perfiles. El curso destaca el papel de las redes sociales, herramientas para construir comunidades digitales y enfoques para mantener la interacción a largo plazo.
Estrategias y enfoques en los medios deportivos
Estrategias y enfoques en los medios deportivos
This course is part of Revolución en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Diseñar estrategias de contenido para conectar con audiencias globales.
Construir comunidades digitales y potenciar el engagement.
Gestionar patrocinios, colaboraciones y venta de derechos audiovisuales.
Skills you'll gain
- Social Media Marketing
- Content Strategy
- Target Audience
- Paid media
- Advertising
- Target Market
- Strategic Partnership
- Media Relations
- Revenue Management
- Social Media Strategy
- Video Production
- Social Media
- Planning
- Negotiation
- Storytelling
- Strategic Communication
- Crisis Management
- Content Creation
- Brand Management
- Community Development
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Revolución en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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