Introduction to Enterprise Growth and Innovation

Introduction to Enterprise Growth and Innovation

Instructor: Marc H Meyer

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth
Define the focus of an innovation for effective user-centered design
Segment organizations’ opportunities for innovation and growth based on different types of external and internal users, as well as by use cases

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

15 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 4 modules in this course

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course.

The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

What's included

8 videos11 readings4 assignments1 app item2 discussion prompts

8 videosTotal 26 minutes

Introduction to Innovation2 minutes
Meet your Faculty: Dr. Marc Meyer1 minute
Innovation Project Example3 minutes
Types of Innovation6 minutes
Types of Innovation in Healthcare3 minutes
Barriers to Innovation Part 14 minutes
Barriers to Innovation Part 24 minutes
Barriers to Innovation Part 33 minutes

11 readingsTotal 128 minutes

Course Overview2 minutes
Syllabus - Introduction to Enterprise Growth and Innovation10 minutes
Meet your Faculty: Dr. John D. Halamka2 minutes
Academic Integrity1 minute
Course Project Overview5 minutes
Recommended Reading: The Fast Path to Corporate Growth5 minutes
Overview1 minute
Healthcare Innovation Examples10 minutes
Pro Tip for Overcoming Barriers to Innovation1 minute
Healthcare Innovation Project Milestone 2 Preview1 minute
Resources on Innovation90 minutes

4 assignmentsTotal 194 minutes

Module 1 Quiz10 minutes
Module 1 Honors3 minutes
Question to Consider Before you Explore Innovation1 minute
Check Your Knowledge180 minutes

1 app itemTotal 2 minutes

Interactive: Barriers to Innovation in Healthcare2 minutes

2 discussion promptsTotal 25 minutes

Meet your Fellow Learners15 minutes
Milestone 1: Project Proposal Ideas10 minutes

This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.

What's included

3 videos5 readings5 assignments1 peer review1 app item

3 videosTotal 26 minutes

Pragmatic, Impactful Innovation4 minutes
The Power Tower Framework12 minutes
Mars Company Case Example10 minutes

5 readingsTotal 44 minutes

Introduction —Horizon 1, 2, 3 Framework1 minute
Healthcare Innovation Example: Diabetes Management25 minutes
The Mayo Digital Health Platform15 minutes
Introduction to The Power Tower1 minute
The Power Tower Framework2 minutes

5 assignmentsTotal 198 minutes

Module 2 Quiz5 minutes
Module 2 Honors3 minutes
Check Your Knowledge180 minutes
Check Your Knowledge5 minutes
Check Your Knowledge5 minutes

1 peer reviewTotal 60 minutes

Project Proposal60 minutes

1 app itemTotal 5 minutes

Interactive Infographic: Three Horizons Framework5 minutes

This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.

What's included

6 videos6 readings3 assignments1 app item1 discussion prompt1 plugin

6 videosTotal 29 minutes

Module Introduction5 minutes
Example of the Power Tower in Action5 minutes
Identify Adjacent Market Opportunities - Signify Example7 minutes
Customer Segmentation Template 1 - External Facing Projects2 minutes
Customer Segmentation Template 2 - Internal Business Process5 minutes
Developing Growth Strategies - Medication Management Example6 minutes

6 readingsTotal 56 minutes

Introduction1 minute
Practice - Customer Segmentation Template 130 minutes
Application to Internal Process Innovation5 minutes
Applying Customer Segmentation Template 2 Example5 minutes
At-Home Healthcare Services14 minutes
Healthcare Innovation Project Milestone 4 Preview1 minute

3 assignmentsTotal 43 minutes

Module Quiz30 minutes
Module 3 Honors10 minutes
Check Your Knowledge3 minutes

1 app itemTotal 2 minutes

Infographic: Process for Adjacent Markets2 minutes

1 discussion promptTotal 10 minutes

Project Milestone 3: Customer Segmentation10 minutes

1 pluginTotal 2 minutes

Medically Home: At Home Initiative Mayo Partner2 minutes

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.

What's included

3 videos5 readings3 assignments1 peer review1 app item1 discussion prompt

3 videosTotal 18 minutes

Module Introduction4 minutes
User Centered Design Process5 minutes
Identify Different Types of Users and Buyers10 minutes

5 readingsTotal 67 minutes

The Philosophy of the User-Centered Design1 minute
Users, Buyers, and Use Cases1 minute
User Needs Template 1: Target User, Use Case, and Buyer Focus2 minutes
Congratulations1 minute
User-Centered Design Resources62 minutes

3 assignmentsTotal 9 minutes

Module 4 Quiz3 minutes
Module 4 Honors3 minutes
Check Your Knowledge3 minutes

1 peer reviewTotal 120 minutes

Final Project Presentation: Proposal with Target Users/Buyers120 minutes

1 app itemTotal 5 minutes

Electric Vehicle (EV) Example5 minutes

1 discussion promptTotal 30 minutes

Share Your User Experience30 minutes

Instructor

Marc H Meyer

Northeastern University

4 Courses932 learners

Offered by

Northeastern University

Explore more from Entrepreneurship

Status: Preview
Northeastern University
Engaging in Enterprise Growth and Innovation
Course
Status: Free Trial
University of Minnesota
Pharmaceutical and Medical Device Innovations
Course
Status: Free Trial
University of Illinois Urbana-Champaign
Understanding the Healthcare Innovation Process I
Course
Status: Free Trial
University of Illinois Urbana-Champaign
Healthcare Business Strategy and New Venture Design
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Unlock access to 10,000+ courses with a subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.