Name: Market Research and Consumer Behavior
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.4 (1057 reviews)

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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4

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4,882 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

Feb 7, 2020

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

Apr 9, 2020

One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.

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