Quien egresa de este curso: conoce los fundamentos del marketing digital y su aplicación en redes sociales. Identifica las principales plataformas sociales y sus audiencias. Diseña perfiles y contenido básico para fortalecer la presencia digital de una marca o proyecto. Aplica estrategias iniciales de alcance, interacción y fidelización. Evalúa resultados mediante métricas esenciales y plantea mejoras en sus campañas.

Marketing en redes sociales desde cero

Marketing en redes sociales desde cero

Instructor: Verenise Sánchez Correa
1,600 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Aprenderás a usar redes sociales estratégicamente: crear contenido, atraer audiencia y analizar resultados para impulsar una marca o proyecto.
Skills you'll gain
- Digital Marketing
- Social Media Campaigns
- Campaign Management
- Social Media Marketing
- Social Media Management
- Performance Analysis
- Digital Marketing Campaigns
- Brand Strategy
- Social Media
- Drive Engagement
- Marketing
- Social Media Analytics
- Performance Metric
- Driving engagement
- Business Metrics
- Social Media Content
- Marketing Strategies
- Content Creation
- Content Performance Analysis
- Social Media Strategy
Details to know

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Recently updated!
December 2025
Taught in Spanish
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There are 8 modules in this course
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