When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Designing for Brands and Social Media with Photoshop

Designing for Brands and Social Media with Photoshop

This course is part of Mastering Adobe Photoshop 2024 Specialization

Instructor: Packt - Course Instructors

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create professional brand mock-ups and prototypes using Photoshop
Design marketing collateral such as posters, flyers, and brochures
Develop social media images, GIFs, and videos for platforms like Instagram and Facebook

Skills you'll gain

Tools you'll learn

Adobe Photoshop

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Mastering Adobe Photoshop 2024 Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course teaches you how to create stunning brand mock-ups, print collateral, and social media images using Adobe Photoshop. With a focus on real-world applications, you'll learn to design assets that resonate with audiences across platforms. By mastering tools like templates, typography, and image editing, you’ll be prepared to tackle various design challenges.

Throughout the course, you will enhance your skills to build brand prototypes, produce GIFs, and create compelling social media visuals. Each section builds on the last, offering hands-on, practical exercises to improve your workflow. What sets this course apart is its blend of foundational Photoshop techniques with direct application to brand design and marketing. You will walk away with a comprehensive toolkit to elevate your design skills. This course is perfect for designers, marketers, or anyone looking to create professional-quality brand assets using Photoshop. No prior experience in Photoshop is required, but basic knowledge of design concepts will help. This course is part two of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization.

This module guides learners through the process of creating realistic brand mock-ups and prototypes using Photoshop. You will explore techniques such as perspective editing, warping artwork onto various surfaces, and refining details with displacement maps and reflections. By the end, you'll be able to convincingly visualize brand assets on products, packaging, and digital devices.

What's included

1 video9 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

9 readingsTotal 44 minutes

Introduction4 minutes
Adding a Logo to a Bag in Perspective4 minutes
Creating a Mural Mock-up5 minutes
Wrapping Artwork Around Curved Surfaces3 minutes
Warping Artwork Across Course Designs7 minutes
Replacing Device Screens with Your Own Artwork6 minutes
Adding Screen Reflections6 minutes
Adding Pattern Designs to a Cushion4 minutes
Finessing the Rippled Surface Details5 minutes

1 assignmentTotal 16 minutes

Brand Mock-Up Development and Application16 minutes

This module guides learners through the process of designing professional printed marketing materials using Adobe Photoshop. You will explore best practices for setting up print documents, importing and formatting assets, applying paragraph styles, and exporting files for high-quality print production. By the end, you'll be able to create business cards, brochures, and other collateral ready for professional printing.

What's included

1 video7 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

7 readingsTotal 36 minutes

Introduction4 minutes
Folds7 minutes
Creating a New Business Card Template4 minutes
Importing Artwork and Formatting Types6 minutes
Adding a Type to the Z-Fold Brochure4 minutes
Creating and Applying Paragraph Styles7 minutes
Exporting Documents for Professional Print4 minutes

1 assignmentTotal 16 minutes

Print Design Essentials16 minutes

This module guides learners through the process of designing, customizing, and exporting images tailored for various social media platforms. You will explore platform-specific requirements, work with artboards, and streamline your workflow for efficient post scheduling. By the end, you'll be equipped to create visually engaging content optimized for Twitter and Pinterest.

What's included

1 video7 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

7 readingsTotal 39 minutes

Introduction6 minutes
Creating Artwork for Twitter6 minutes
Creating Artwork for Pinterest6 minutes
Working with Artboards5 minutes
Creating a Tweet Template5 minutes
Duplicating Artboards4 minutes
Exporting and Scheduling Posts7 minutes

1 assignmentTotal 16 minutes

Social Media Image Best Practices16 minutes

This module guides learners through the process of creating engaging animated GIFs and videos using Photoshop, including adding branded elements, animating layers, and exporting for social media. Participants will explore both frame and timeline animation techniques, as well as best practices for optimizing media for various platforms. By the end, learners will be able to transform still images and text into dynamic visual content.

What's included

1 video9 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

9 readingsTotal 45 minutes

Introduction6 minutes
Video and GIF Limitations on Social Media4 minutes
Adding Brand Colors, Logos, and Text3 minutes
Creating Frame Animations8 minutes
Working with Video and Audio in Photoshop6 minutes
Placing and Animating an Adobe Illustrator Logo in the Timeline4 minutes
Creating Videos from Still Images and Text5 minutes
Adding Titles to the Sequence4 minutes
Exporting Animations and Video from Photoshop5 minutes

1 assignmentTotal 16 minutes

Animation Fundamentals and Photoshop Workflow16 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Packt - Course Instructors

Packt

1,778 Courses511,404 learners

Offered by

Packt

Explore more from Design and Product

Status: Free Trial
Xbox
Digital and Print Media Design
Course
Status: Free Trial
Skillshare
Mastering Adobe Photoshop CC: Mockups & Smart Layouts
Course
Status: Free Trial
Coursera
Design Engaging Social Media Visuals Fast
Course
Status: Free Trial
Skillshare
Mastering Adobe Photoshop CC: Neon, Duotone & Posters
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Unlock access to 10,000+ courses with a subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 4,700 global companies that choose Coursera for Business

Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.