Packt

Persuasion in Business Communications

Packt

Persuasion in Business Communications

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Master how to craft a persuasive speech with a strong opening and clear goals.

  • Learn how to engage your audience with compelling stories and visuals to enhance persuasion.

  • Develop the ability to refine your persuasive communication through video practice and feedback.

  • Gain the confidence to navigate tough conversations and communicate persuasively in high-stakes situations.

Details to know

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Recently updated!

May 2026

Assessments

2 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Master Business Communication: Body Language & PowerPoint Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

In this module, we will explore how to set clear persuasion goals for your speech and develop strategies to craft messages that resonate with your audience. We will also uncover common mistakes and techniques for avoiding them to ensure your speech is both engaging and convincing. Lastly, we will practice creating persuasive elements to fine-tune your delivery.

What's included

9 videos1 reading

In this module, we will dive into the process of crafting and structuring your persuasive talk. You'll learn how to navigate challenging conversations and enhance your persuasive abilities by practicing real-world dialogue. This section also includes insights from an expert, TJ Walker, to guide your learning.

What's included

4 videos

In this module, we will focus on refining your persuasive communication skills by exploring additional resources and answering any questions you have. You'll gain deeper insights into your current strengths and learn how to continuously improve your persuasive delivery through targeted exercises and expert feedback.

What's included

2 videos1 reading2 assignments

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Instructor

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Packt
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