Name: Social Media Advertising
Brand: University of Colorado Boulder
Availability: OnlineOnly
Rating: 4.6 (103 reviews)

Back to Social Media Advertising

Learner reviews & feedback for Social Media Advertising

4.6333 reviews

About this course

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.

Featured reviews

5.0Reviewed Jun 19, 2020

A Great Course! Must for those who wants to explore the various methods of advertising their brands, products via the various mediums available online.

5.0Reviewed Jun 5, 2020

Thank to Chris Vargo for the big knowledge and the skills that he shared it with us, i advise all to take this course.

4.0Reviewed Nov 24, 2021

The course provided at Coursera are really well organized and are really great for extra learning.

5.0Reviewed Jan 26, 2021

I think this course is great for anyone interested in using facebook, instagram or twitter for digital advertising

5.0Reviewed Nov 4, 2020

This course is full of useful lessons that will equip learners who are needing this. Thanks for the opportunity. Thanks to Professor Chris J. Vargo's dedication and passion.

5.0Reviewed Nov 19, 2020

Excellent Course! So, knowledgably, strategically sound, practical, and efficiently applicable. Thank you Professor for everything, thanks to Coursera and University of Colorado Boulder.

5.0Reviewed Oct 5, 2020

that was an amazing and helpful course it helped me a lot to understand the right advertising techniques that can boost my targeted audience

5.0Reviewed Sep 11, 2020

It is my favourite course so far! Just amazing content with tutorials, examples, extra readings. Just perfect! This course was literally what I needed. Thank you for creating such an amazing program!

5.0Reviewed Jan 3, 2021

Useful for beginners and even experienced users could find some interesting things :)

5.0Reviewed Apr 25, 2021

Excellent course .I am looking forward to some more new and advanced courses.Thanks

5.0Reviewed Sep 6, 2020

I would highly recommend this course to people who want to know more about social media marketing.

5.0Reviewed Jul 30, 2020

Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.

All reviews

Showing: 20 of 103

Maximiliano Kriz S.

3.0

Reviewed Mar 13, 2020

The week 1 gave me a bad impression about the course.

Week 1: bad

Week 2: The best

Week 3: Good

Week 4: not useful ( twitter is meh for digital advertising)

week 5: a good summary about some things.

Also there some audio issues when explain how to configure ads in in the differents platforms.

Amir Mohamed Mohamed Lotfy

5.0

Reviewed Feb 29, 2020

Great Content

jenny crossley

5.0

Reviewed Apr 16, 2020

This has been a thoroughly enjoyable course to fill time whilst I am off work during COVID-19. The content is taught in a variety of ways including video, reading, discussion and quiz formats. Chris Vargo is incredibly clear and the content is easy to digest. I would highly recommend this course.

ADARSH J GEORGE

5.0

Reviewed May 14, 2020

Absolutely loved this fun and interesting course. I have a small issue with the rubrics as it isn't marked correctly.

Giulio Marchesi

5.0

Reviewed Apr 29, 2020

Great content and also up to date! Very interesting!

Yashraj Phatak

5.0

Reviewed Apr 29, 2020

Great course very informative

Nikitha Sreekantha Swamy

4.0

Reviewed May 31, 2020

Course is really good. Please provide internship opportunity after the completion so that we can get hands on experience on the same.

Michel Karl Rene Duprey

4.0

Reviewed May 26, 2020

This lection should be up to date and any time! Social Media is changing every month.

Neha Mehta

4.0

Reviewed May 3, 2020

The course is quite good and in depth

F “medhelan” M

4.0

Reviewed Feb 18, 2020

EXCELLENT OVERVIEW

Md Sadique Hussain

2.0

Reviewed Jun 7, 2020

The educator is not able to teach clearly and also not from the basic.

Shravya Katapally

5.0

Reviewed Jun 2, 2020

The Professor Chris J Vargo is clearly very passionate about the subject and teaches with enthusiasm! The topics are relevant and very practical for digitial advertising. Case studies are also very useful and the quizzes are easy enough. Loved doing the peer-graded assignment!

Muhammad Haseeb Alam

5.0

Reviewed Jun 26, 2020

It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.

ISHAN SHARMA

5.0

Reviewed Jul 30, 2020

Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.

ishwar pattar

5.0

Reviewed Jun 5, 2020

it was a good experience

MACHERLA NIRMALA

5.0

Reviewed May 28, 2020

Good experience

Syed Imran Ali

5.0

Reviewed Jul 12, 2020

This course is designed fantastically, the lectures, the material, the assignments ALL are very well relevant and useful for everyone. I enjoyed learning this course and recommend others to take it.. A big thanks to the team who designed this course. Thanks

Saran Singhton

5.0

Reviewed Oct 15, 2022

This course is very useful for my further study and career. I actully obtain much knowledge and understanding of all kind of Social media Advertising. It's very good for me to enroll this course.

Thank Professor for your teaching so much ! You're great !!

Md. Mizanur Rahman Sazu

5.0

Reviewed Sep 1, 2020

Nicely designed course. I really enjoyed. Prof. Chirs J. Vargo is an awesome instructor with having excellent teaching skill.

As Social Media Marketer, I highly recommend this course for those who are interested in Social Media Advertising.

Zubair Ghafoor

5.0

Reviewed Sep 10, 2020

Absolutely A very Amazing course that is having everything explained very clearly,

My Recommendations, if you are a Digital marketer or Social media manager please must join this course and increase your skills.

Many thanks

Zubair Ghafoor