Madecraft

Starting a Business Specialization

Madecraft

Starting a Business Specialization

Build the Business You've Always Wanted.

Develop the mindset, strategies, and skills to successfully start your own business.

Madecraft

Instructor: Madecraft

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop an entrepreneurial mindset and generate viable business ideas rooted in your strengths and market needs.

  • Build a business model, go-to-market strategy, and lean startup plan to launch and grow your venture.

  • Practice real-world skills including pitching, handling objections, recruiting advisors, and forming a founding team.

Details to know

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Taught in English
Recently updated!

May 2026

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Specialization - 3 course series

Taking the Leap from Employee to Entrepreneur

Taking the Leap from Employee to Entrepreneur

Course 1, 5 hours

What you'll learn

  • How to test a business idea with a minimum viable product before investing serious time or money.

  • How to build the systems, pricing, and client conversations that turn a side idea into a sustainable business.

  • How to position and market your brand so that ideal clients find you when they're ready to buy.

Skills you'll gain

Category: Overcoming Objections
Category: Professional Networking
Category: Brand Strategy
Category: Entrepreneurship
Category: Customer Acquisition Management
Category: Relationship Building
Category: Marketing
Category: Ideation
Category: Closing (Sales)
Category: Adaptability
Category: Sales
Category: New Business Development
Category: Accounting Systems
Category: Business Management
Category: Willingness To Learn
Category: Lifelong Learning
Category: Selling Techniques
Category: Business Planning
Category: Business Development
Category: New Product Development
20 Questions To Help You Start a Business

20 Questions To Help You Start a Business

Course 2, 3 hours

What you'll learn

  • How to turn your founder vision into a clear pitch, a sharp USP, and a prioritized customer list that guides every decision.

  • How to build the go-to-market, pivot, and IP-protection strategies that help your business survive its first year and grow beyond it.

  • How to choose the right business structure, raise the right kind of money, and pick a name that carries your brand into the future.

Skills you'll gain

Category: Target Audience
Category: Marketing Strategies
Category: Marketing Planning
Category: Competitive Analysis
Category: Customer Acquisition Management
Category: Go To Market Strategy
Category: Customer Analysis
Category: Brand Strategy
Category: Goal Setting
Category: Intellectual Property
Category: Entrepreneurship
Category: Market Analysis
Category: Professional Networking
Category: Business Planning
Category: Legal Risk
Category: Fundraising
Category: Business Strategy
Category: Value Propositions
Category: Business
Category: Entrepreneurial Finance
Creating a Business of Your Own

Creating a Business of Your Own

Course 3, 3 hours

What you'll learn

  • How to identify real-world problems worth solving and turn them into viable business ideas you can start testing this week.

  • How to build a lean go-to-market strategy using Build-Measure-Learn, so you can launch, get feedback, and iterate toward product-market fit.

  • How to articulate a competitive edge, size your market, price for ROI, and assemble a co-founding team that can go the distance.

Skills you'll gain

Category: Fundraising
Category: Market Opportunities
Category: Market Analysis
Category: Business Planning
Category: User Research
Category: Entrepreneurship
Category: New Business Development
Category: Team Building
Category: Go To Market Strategy
Category: Lean Methodologies
Category: User Feedback
Category: Market Research
Category: Ideation
Category: Customer Insights
Category: Performance Measurement
Category: Data-Driven Decision-Making
Category: Brainstorming
Category: Business Strategy
Category: Business Development
Category: Business Modeling

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Instructor

Madecraft
Madecraft
32 Courses893 learners

Offered by

Madecraft

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